Below are 7 Tricks for Marketing an Insurance Agency Online on a Limited Budget
There are many reasons to focus on online marketing. For one, consumers are relying more and more on the Internet and use it to get the majority of information about products and services before they buy, including insurance
1. Know your audience
In any marketing campaign, to be successful you need to know your audience. Are you targeting a specific geographic area?
2. Set goals and modify when needed
What do you want to accomplish with your online marketing? More awareness? More leads and sales? By setting goals, it is easier to track success.
3. Establish a budget
Make a marketing budget and identify how much you want to spend on a great website (this should include maintenance and content updates), search engine optimization, email marketing and social media.
4. Identify your brand
What makes your agency different? Why would someone choose your agency over the competition? Is your agency more professional or laid back? How do your current customers view your agency? These are the questions you need to answer to help identify your brand as they will help direct you in your branding, including how your website looks and what you share on social media.
5. Optimize for the search engines
Search engine optimization (SEO) can be a complicated and time consuming process. However, it is an essential step to getting your website found. Just because your website is beautifully designed, does not mean leads will come. You have to help them find your website.
6. Blog, blog, blog
Remember in the previous step when I said there are some basic SEO steps you can do?
7. Use social media
I highly recommend using social media as it is a great way to establish that you’re an insurance expert as well as build relationships. But only sign up if you’re going to use it. It is far worse to create a social media profile and not post to it than it is to not have one at all
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